Compound Systems
    Solutions

    The usual
    suspects.

    Four constraints holding most SMBs back. Each one gets built into the tools your team already uses — designed around the actual process, not bolted on top of a broken one.

    Updated July 2026

    01
    Speed to Lead

    Every hour you wait, a lead goes cold.

    Someone fills out your form or sends an inquiry. Then they wait. By the time anyone replies, they've talked to three competitors or forgotten they reached out. A 2012 Forbes study clocked the average company at nearly 47 hours to respond to a new lead, and a Harvard Business Review audit found companies that respond within the first hour are nearly 7 times more likely to qualify it. Same ad spend, same copy, same offer. Just faster.

    47 hrs
    Avg lead response time (Forbes, 2012)
    21×
    Qualification odds at 5-min vs 30-min response (MIT)
    7×
    Qualification lift inside the first hour (HBR)

    Sources: InsideSales.com via Forbes, 2012 · Harvard Business Review, 2011 · MIT / InsideSales.com Lead Response Study, 2007

    What We Build

    • Form capture across every channel: website, social, landing pages, paid ads
    • Enrichment and qualification so sales knows who they're talking to before the call
    • Smart routing to the right person based on territory, product, or deal size
    • Instant personalized reply that references what they asked about
    • CRM handoff with full context and conversation history

    How We Deliver

    1. 01
      Map
      We trace every inbound path from form to first reply and find where time is leaking.
    2. 02
      Build
      We build the automation in your existing CRM or toolstack. No new systems for your team to learn.
    3. 03
      Launch
      We run it in parallel with your current process until it's provably better, then cut over.

    You need this if

    • →You spend on ads, outbound, or SEO and leads come through a form
    • →More than one person is responsible for responding, and it shows
    • →Leads have told you they heard back from a competitor first
    02
    Document Processing

    Stop paying people to retype the same numbers.

    Rate confirms, contracts, invoices, purchase orders, closing docs. Every day, someone on your team opens a PDF and moves numbers into a spreadsheet or CRM. Human data entry runs at roughly one error per hundred keystrokes, and every error costs real money. One Compound client automated invoice creation from photos of checks and got back about six hours of entry work every week. At volume, manual document processing is a full-time salary going nowhere.

    ~1/100
    Human error rate per keystroke (Panko, U. of Hawaii)
    6 hrs/wk
    Entry work one Compound client got back
    Full-time
    Salary equivalent at volume

    Sources: Panko, University of Hawaii, human error research · Paulsen et al., PLoS ONE, 2012

    What We Build

    • Ingestion from email, upload, or scan with no workflow change for the team
    • Extraction that pulls the fields you actually care about, not every blob of text
    • Validation against your existing records so anomalies get flagged before they hit production
    • Routing to the right system: CRM, accounting, spreadsheet, or all three
    • Alerts on anything the system isn't confident about, so a human reviews exceptions only

    How We Deliver

    1. 01
      Sample
      We process a representative set of your documents to show accuracy before you commit.
    2. 02
      Tune
      We adjust extraction rules and validation logic against your real edge cases.
    3. 03
      Deploy
      We run it alongside the human process until accuracy is at or above manual, then cut over.

    You need this if

    • →At least one person on your team retypes fields from documents every day
    • →You process 20+ documents of any type per week
    • →Errors in document entry have cost you money in the last year
    03
    Follow-Ups & Nurture

    Warm leads don't go cold. People let them.

    The average rep makes just 1.3 call attempts before giving up on a lead. Every warm lead that slipped away already raised their hand once. The follow-up isn't hard. The discipline is. We build the system that handles it.

    1.3
    Avg attempts before reps give up (Forbes, 2012)
    24/7
    Follow-up that doesn't forget
    Auto-stop
    On reply, booking, or unsubscribe

    Sources: InsideSales.com via Forbes, 2012

    What We Build

    • Trigger-based sequences fired by the events you care about: form fills, webinar attends, demo no-shows, stale pipeline
    • Messages pulled from CRM context so nothing reads generic
    • Multi-channel across email, SMS, and LinkedIn, wherever your prospect actually checks
    • Auto-stop on reply, booking, or unsubscribe so no one gets a chase email after they've engaged
    • Notifications to sales with full conversation history so the rep steps in informed

    How We Deliver

    1. 01
      Audit
      We review your current funnel and find where the warm leads are actually dying.
    2. 02
      Design
      We design sequences per trigger event. No one-size-fits-all, no generic templates.
    3. 03
      Launch
      We launch, measure reply rates, and keep tuning until the numbers move.

    You need this if

    • →You run a CRM and leads get logged there
    • →Your team gets more inbound than they have time to chase
    • →You've seen the same prospect go quiet more than once and known you should have followed up
    04
    Database Reactivation

    The money is already in your CRM.

    Every business that's been around for any amount of time is sitting on a goldmine they've forgotten about. These people already know you. They've already raised their hand. They're sitting in a CRM collecting dust, waiting to be asked again. It's not new leads. It's revenue you already paid for.

    Dormant
    Leads sitting in your CRM right now
    $0
    New ad spend required
    100%
    Of these contacts already know you

    What We Build

    • Segmentation by dropout stage: lost deal, stalled, ghosted, waitlisted
    • Personalized outreach that references their actual history with you, not a generic 'checking in'
    • Multi-touch cadence tuned to the segment. Long cold contacts get a different rhythm than recent ones
    • Routing back to sales on reply with the full prior conversation attached
    • Reporting on re-engagement so you know which segments are worth working again

    How We Deliver

    1. 01
      Analyze
      We review your CRM and identify where the dormant contacts are actually concentrated.
    2. 02
      Segment
      We split contacts into meaningful groups so each gets outreach that makes sense to them.
    3. 03
      Re-engage
      We launch the campaign, watch replies, and route them to your team as they come in.

    You need this if

    • →Your CRM has 500+ contacts and you haven't touched more than half in 6 months
    • →You've had previous lost deals that might come back with the right nudge
    • →You're spending on new leads when you haven't worked your old ones
    See If You Qualify

    If 500 new clients
    showed up tomorrow,
    what would break first?

    That’s your biggest bottleneck. We’ll find it together on a 30-minute 1:1 call. No pitch. If we’re not the right fit, I’ll say so.

    Best fit: SMBs with at least one manual process eating 10+ hours a week.

    • A read on your biggest bottleneck
    • A rough ROI estimate if automated
    • A specific next step (with or without us)
    Limited availability to keep the quality high